Abstract: Kunming Guoqiang Packaging and Printing Co., Ltd. is a national high-tech enterprise specializing in R&D, production and sales of paper food packaging and printing. The company's main business and leading products are paper box packaging boxes. The company's "Guoqiang Packaging" brand paper food packaging box ranks first in output and sales volume among similar products in Yunnan Province, and has been awarded the title of "Famous Brand Product of Yunnan Province" and "Famous Brand Product of Kunming City". Since 2011, under the leadership of General Manager Hu Xudong, he has continued to work hard, forge ahead, and carry out a number of fruitful technological innovations. The product structure and product quality have undergone a qualitative leap, and the overall business performance of the company has achieved a leap-forward leap forward and successfully ranked among them. Hengfeng, Dadongnan, Hexing, and Yu are among the leading food packaging companies in the industry. Hu Xudong believes that although Kunming Guoqiang Packaging and Printing Co., Ltd. has accumulated a lot of valuable experience along the way and has become an industry leader, he will continue to devote himself to management and technology research and innovation.
Entrepreneurship is strong, from zero to one accumulation
The packaging industry is known as "a sunrise industry that never declines" and has unparalleled industrial advantages. In the past ten years, the total output value of my country's packaging industry has exceeded 250 billion yuan in 2002 and exceeded 1 trillion yuan in 2009, surpassing Japan and becoming the world's second largest packaging country after the United States. In 2014, the total output value of the domestic packaging industry was 1.480 billion yuan. The packaging industry has a large social demand and increasing technological content, and it has become a supporting industry that has an important influence on economic and social development. In 2013, the total output value of China's printing industry exceeded 1 trillion yuan for the first time, reaching 1039.85 billion yuan, of which the output value of publication printing maintained a steady growth (about 15%); the output value of packaging and decoration printing increased rapidly, and its proportion in the total output value of printing steadily increased (About 75%). While meeting the needs of popularization, the structure of printing products presents a trend of quality, individualization, and customization. Green printing and digital printing are developing rapidly.
China's paper packaging and printing companies are in the middle of the industrial chain, and are greatly affected by the fluctuation of upstream raw material prices and downstream customer demand. Based on favorable policies and technological development, China's packaging paper printing industry is currently in the business model upgrade stage, and its market scale is growing steadily. According to data from the Sullivan Data Center, the market size of China's packaging paper printing industry in 2017 was 34.1 billion yuan, a year-on-year increase of 10.18%. It is expected that the market size in 2018 will be close to 40 billion, with a compound growth rate of 15.04 during the five-year period from 2013 to 2017. %. China has become a major packaging country, and its packaging and printing industry has a trillion-dollar market scale and is growing at an average annual growth rate of over 18%. As far as the country is concerned, the Chinese packaging industry market has the greatest potential among all countries in the world. At present, most companies in the packaging industry are not only involved in a subdivision, but most companies implement a diversified business strategy. Among them, the food packaging field is a subdivision market favored by most companies. According to a survey conducted by the Packaging and Printing Branch of the China Printing and Equipment Industry Association from October to November 2018 by domestic paper packaging and printing companies, in the nine selected corporate service areas, the number of food packaging companies accounted for 52% of the total number of sample companies .
The packaging and printing industry is undergoing a transition and transformation from the "high-speed growth stage" to the "high-quality growth stage". Through insights into the overall development trend of this industry and in-depth analysis of his own business conditions, Hu Xudong believes that if companies want to develop, they must make reforms. He finally decided to first invest more than 15 million yuan to build an 8,000 square meter standard factory building in Kunming International Printing and Packaging City; second, to invest more than 10 million yuan to update equipment and build two standardized packaging and printing production lines.
Hu Xudong, who has worked hard in the packaging and printing industry for more than ten years, knows that the packaging and printing industry is a pivotal branch of my country's packaging and printing industries. It is also one of the most growing industries in recent years, accounting for my country's printing industry. The proportion is more than 42%, accounting for nearly 22% of China's packaging industry, and it is one of the theme industries of my country's packaging industry and printing industry. Therefore, in order to bring the company’s products to a higher level, to improve the company’s production management level, and to speed up standardization, Hu Xudong led the company’s team to pass the QS certification in 2012. This measure has made the product quality of Guoqiang Packaging an industry leader. Leading level.
Since 2011, Kunming Guoqiang Packaging and Printing Co., Ltd., under the leadership of Hu Xudong, has launched a development strategy that requires efficiency from management, technology from innovation, and performance from products. During this period, with the rapid development of my country’s national economy and the acceleration of urbanization, the purchasing power and quality of life of my country’s urban and rural residents will continue to increase, which will drive the continuous and rapid growth of my country’s consumer goods market and further drive my country’s packaging through the industry chain. The rapid development of the printing industry. Faced with this development trend, Hu Xudong formulated a corporate development strategy and implemented it conscientiously, requiring efficiency and performance in the details of his work.
Since 2014, the performance indicators of Kunming Guoqiang Packaging and Printing Co., Ltd. have shown a momentum of simultaneous growth. The main operating indicators are among the best in China's packaging and printing industry. Guoqiang Packaging has also ranked among the Chinese packaging and printing industry due to its dazzling business performance. Leading enterprises. However, Hu Xudong still maintains a sober mind in the current situation of the industry being in a good situation and Guoqiang Packaging's development trend is good.
Diverse exploration, not confined to the present
As an important midstream industry, China's packaging and printing industry is striding forward to a packaging powerhouse, and the competition in the industry and the number of companies in the industry are intensified. The pattern of intensified competition is very obvious. In the face of fierce competition, Hu Xudong knows that if you don’t work hard on technology and don’t work hard, Guoqiang Packaging will also face a crisis.
However, most packaging and printing companies have insufficient R&D capabilities to adapt to market needs, resulting in lower product grades and low operational efficiency in downstream links. In terms of paper packaging machinery and equipment, technology has become a bottleneck restricting the healthy development of my country's packaging and printing industry. With the adjustment and optimization of the industrial structure, facing this bottleneck, more and more packaging companies realize the importance of technological upgrading. Companies with obvious technological advantages and capable of cutting into new technology packaging and opening up market share will reflect the development trajectory. . Many companies have invested in independent research and development to create an upgraded version of the packaging economy, and gradually realize the substantial transformation of the industry from large to strong. Hu Xudong took the lead and decided to take the lead in the company's technical personnel training. For example, the company will send a large number of technical personnel to various parts of the country to carry out technical exchanges according to the plan. In addition, it has also dispatched technical personnel to carry out technical cooperation. Hu Xudong believes that the core competitiveness of packaging and printing is actually technology. Through a large number of technical cooperation projects, Hu Xudong has kept the technical level of Guoqiang Packaging at the international advanced level and has always kept pace with the international development level.
In 2016, the total number of employees of Guoqiang Packaging reached more than 100 people, of which 20% of employees were engaged in technology-related work. Hu Xudong, who has always attached importance to technology, led the technical team to declare more than ten patents. At the same time, Hu Xudong led the team to independently research and develop a number of world-class production equipment, transform the automated packaging production line, and truly realize production mechanization, and passed the quality management system certification, environmental management system certification and occupational health and safety management system certification. From 2016 to 2019, the number of enterprises above designated size in my country's packaging industry has shown a steady upward trend. In 2019, the number of enterprises above designated size in China's packaging industry reached 7,916, a year-on-year increase of 1.10%. As of 2020, the number of enterprises above designated size in China's packaging industry has reached 8183, and the number of enterprises has increased by 267 over last year. This reflects the gradual increase in the number of people entering the industry and increasingly fierce market competition. Faced with the strong technical and financial advantages of packaging and printing companies in the eastern and coastal regions, Guoqiang Packaging closely follows the application of new technologies in developed regions, and continues to introduce new products in product quality and structure. As of the end of 2017, Guoqiang Packaging’s high-tech product revenue It accounts for 70% of the company's total revenue in the same period. The company’s products firmly occupy the position of the paper food packaging box market and become one of the most influential packaging, decoration and printing companies in Southwest China. The paper food packaging box produced ranks first in the output and sales volume of similar products in the province. The product pricing of food packaging boxes has become the indicator of product pricing in the province. These achievements undoubtedly make Guoqiang invincible in the increasingly fierce industry competition.
R&D and innovation to achieve green, safe and environmentally friendly food packaging
With the emergence of resource, energy, and environmental bottlenecks in China, major changes in the consumption structure, the printing and packaging industry is facing fierce competition in global resources, markets, and capital, as well as more obvious green barriers to product trade. These situations require the industry to give full play to the characteristics of circular economy and rely on Technological progress, innovative development models, and a shift to a green development model. In the paper packaging industry, from raw materials to packaging design, manufacturing to product use and recycling, every link can maximize resource saving, high efficiency and harmlessness. With the continuous popularization and deepening of environmental protection awareness of Chinese enterprises, traditional printing and packaging materials have been unable to meet market requirements. Active research and development of green and environmentally friendly packaging materials is becoming the development trend of the paper printing and packaging industry. In order to better adapt to the market's demand for environmentally friendly products, China's technically capable paper printing and packaging companies have begun to conduct research and development on environmentally friendly new materials. It is estimated that by 2022, the industry market scale will continue to grow. Kunming Guoqiang Packaging and Printing Co., Ltd. followed this theme closely, focused on technological R&D and innovation, and took the lead in establishing a technology center under the personal supervision of general manager Hu Xudong, laying a solid foundation for the company to take innovation-driven development. In the past three years, key common issues in industries such as equipment performance improvement, energy saving and consumption reduction, production efficiency improvement, product quality improvement, production safety improvement, and green environmental protection of food packaging have been centered on. The environmentally friendly adhesive developed by the company’s technical center through the "Environmental Adhesive R&D and Application" project has shown obvious advantages in environmental protection, safe production, improvement of product quality, and high production efficiency, and it also reduces production costs. , The effect of improving economic efficiency is very significant. At present, this technology has been adopted by most packaging companies, and it has played a core role in improving the pollution of adhesive materials by packaging companies. In the "environmentally friendly spot color ink development and application" project, through independent research and development to improve the water-based ink formula, developed a special ink formula suitable for the company's printing process and paper, launched an environmentally-friendly water-based ink, and achieved good results , Which greatly improves the ink quality of the printing industry, reduces the emission of exhaust gas, and promotes the continuous development of the printing industry in the direction of green and environmental protection.
Kunming Guoqiang Packaging and Printing Co., Ltd.'s in-depth research on green food packaging and the results obtained have enabled the company to truly realize the way of relying on scientific progress and connotative development, improving the company's development quality, and in the fierce market competition Get a place for the enterprise.
In terms of management, Hu Xudong grasps technology with one hand and business with the other. Now, Kunming Guoqiang Packaging and Printing Co., Ltd. relies on its obvious quality advantages and price advantages, and orders are spread across many provinces in China, and its performance is increasing year by year. Due to their scale advantages and stronger technical strength, large enterprises in the industry have higher resistance to the impact of tightening environmental protection policies and fierce market competition. Guoqiang Packaging, Yutong Technology, Hexing Packaging, Large companies such as Hengfeng have gradually come to the fore in the industry. These high-quality paper packaging companies have high profit levels and bargaining power in the industry due to their low labor costs, high technological level, and green environmental protection. In the long run, with the strengthening of cost control capabilities of enterprises in the industry, the improvement of product and service quality, the application and continuous optimization of automated processes, the transformation of business models, the increasing improvement of the industry structure and the gradual increase of industry concentration, The overall profit level of the paper packaging industry will become increasingly stable.
Under the leadership of Hu Xudong, Kunming Guoqiang Packaging Co., Ltd. aims to "build a world-class enterprise and create a world-class brand", and takes specialization, industrialization, and internationalization as its development strategy. While consolidating the current industry leading advantages, Build the company into a superior enterprise in the packaging and printing equipment industry and a world-class packaging equipment supplier. (Li Jing)
